Your admin runs on spreadsheets and goodwill. We replace it with software and AI that works.
Rogue Digital is the technical lead for owner-led UK businesses that do not have one. Jamie Buchanan, former CTO of Vanarama, works with you directly, and we stay after the build.
We work from London and Woburn, Bedfordshire. Near Woburn? Local firms get 20% off the first piece of work.
In short
Rogue Digital builds software, automation and AI for owner-led UK businesses that have no engineering team of their own. It works from London and Woburn, Bedfordshire. Its founder, Jamie Buchanan, was CTO of Vanarama and helped scale it from a £20m business to a £200m AutoTrader acquisition. The usual first step is a fixed-price Systems and AI Review at £2,000.
Sound familiar?
This is what owners and MDs tell us on the first call.
"We re-key the same quotes and invoices by hand."
"Nobody here really owns our systems or our website."
"I know AI could help, but I don't know where to start."
Three things, done properly
01. A CTO who stays
Monthly technical leadership and support. A named person who knows your systems, fixes what breaks and plans what is next. From £3,000 a month.
02. Automation and AI
Quoting, invoicing, lead handling and reporting that run themselves. And AI your team will actually use, with training to match.
03. Websites and systems
Website rebuilds and custom tools that fit how you already work, not the other way round.
Start small
The usual first step is a Systems and AI Review. Half a day with us, on site or on a call. You get a two page plan: the three places your admin costs you most, what to fix first, and a fixed quote for the next step. £2,000 fixed. If you go ahead, the plan becomes the first build.
A call and a one page note
Thirty minutes. We send back the three places your admin is costing you.
Systems and AI Review
Half a day, on site or on a call. A two page plan and a fixed quote for the first build.
The first build
One automation or system: quoting, invoicing, lead response, or a website rebuild.
Ongoing support
A named technical lead on call, with builds and fixes each month.
Prices exclude VAT. Every piece of work is agreed in writing first.
Company
Rogue is run by Jamie Buchanan. He was CTO at Vanarama and helped scale it from £20m to a £200m acquisition by AutoTrader. Now he works with owner-led firms that have no technical lead of their own.
We are small on purpose. The person you meet is the person who does the work, and we stay after the build. We work from London and Woburn, Bedfordshire, and we are happy to come and see you.
We also build and run our own products. UpGrades, our own multi-role AI learning platform, went from idea to live in 13 days and now maps 65,000 UK schools. Building and running real software keeps us sharp, and proves exactly what production-grade delivery takes.
Our Clients
Delivered work. Jamie's Vanarama background sits in About, where it belongs.
459 posts migrated Webflow to Astro with zero loss: every URL, redirect and all 2,932 comments preserved 
13 days from blank brief to a live, multi-role AI platform, now mapping 65,000 UK schools Why not the alternatives?
Hire in-house
A senior engineering team costs £800k+ per year in salary alone, before recruitment fees, management overhead, and the six months it takes to hire. We're operational in weeks.
Use a traditional agency
Agencies layer account managers between you and the people doing the work. Every decision passes through three people who don't write code. We don't have account managers.
Go offshore
Offshore rates look attractive until the rework starts. Time zones, context loss, and quality variance turn a £50k project into a £150k one. Our team is UK-based and senior.
Hire a Big Four consultancy
They'll charge £2,000/day for a junior consultant and hand you a PDF. We deploy senior operators and the deliverable is working software, not a deck. Learn more about our consultancy approach.
Thirty minutes, no obligation.
Tell us where the admin hurts. We will tell you what we would fix first.
Insights
What we're thinking about, building, and learning.
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