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Tuesday night, 21:47

A buyer just asked about your stock. Your team went home at six.

We build AI that answers every enquiry straight away, asks what your team would ask, and offers a time in your diary. Send us one and watch.

Try it on us What else we build

Send us a real enquiry. Time our reply.

Then it waits.

Most enquiries arrive when nobody is there to answer. By the time someone is, the buyer has asked someone else.

An illustrative night. No statistics, just the shape of it.

Want a number for your own firm? See what slow replies cost you a year.

  1. 21:47 A buyer asks about a car on your website. Your team went home at six.
  2. 23:00 Still unread. The buyer sends the same question to two other dealers.
  3. 07:15 Another dealer replies first, with a time to come in.
  4. 08:30 Your team opens the enquiry. The buyer has already booked elsewhere.

Now the same night, with us.

The reply goes before the buyer has put their phone down. It asks what your team would ask, offers a time, and hands your team a lead that is ready to call.

1.38s

From submit to reply delivered, in our first timed test on this form. It is running on this site now.

The dealer conversation is illustrative. The reply time is measured.

It is not just enquiries.

The same idea runs through everything we build: software and AI doing the work nobody has time for, inside the business, on the systems it already uses.

01

Enquiries, answered

Running on this website now

  1. 00:00An enquiry arrives through the form.
  2. 00:01A reply leaves with three questions your team would ask.
  3. 00:01It offers a time in the diary.
  4. laterJamie picks it up with the answers already in.

02

Quotes, online

Built for CGS Construction, Hemel Hempstead

  1. 01A new website for the firm, first.
  2. 02Then an online quoting tool for its work.

03

Supplier bills, filed

Built for CGS Construction

  1. 01A supplier bill lands in the mailbox.
  2. 02It is filed and matched to its purchase order.
  3. 03It is coded into Xero, not keyed in by hand.
  4. 04The team sees it all on one invoice dashboard.
Read the CGS Construction story Everything we build

Proof gap: no CGS figures or quotes yet. We publish them when CGS approves them, not before.

Jamie Buchanan, founder of Rogue Digital
Jamie Buchanan, founder

You deal with Jamie.

“I'm Jamie. I was CTO at Vanarama through its growth to the AutoTrader acquisition. Now I help UK firms in leasing, automotive, construction and manufacturing put AI and good engineering to work. You deal with me.”

  • CTOVanarama, through its growth to the Auto Trader acquisition.
  • FCAHeld a senior manager function in an FCA-regulated business.

How we start

  1. 01A 30 minute call. Free. You tell us where enquiries or admin leak.
  2. 02A first piece of work. Fixed in scope and price, in writing, before we start.
  3. 03The build. One system, shipped to production and tested.
  4. 04We stay. A monthly retainer or a fractional CTO, if it earns it.
More about Jamie

In short

Rogue Digital builds software, automation and AI for owner-led UK businesses that have no engineering team of their own: enquiries answered at once, online quoting, and supplier bills filed and coded into Xero. It works from London and Woburn, Bedfordshire. Its founder, Jamie Buchanan, was CTO at Vanarama through its growth to the Auto Trader acquisition. The first step is a free 30 minute call.

Your turn.

Send us an enquiry, about anything you would like fixed. Watch what comes back.

  1. nowWe receive it. The form shows you how long that took.
  2. 1 minA reply in your inbox, with three quick questions.
  3. 1 dayJamie, in person. Or pick a time in his diary first.

Rather email? hello@roguedigital.ai